_link_:
http://www.pcper.com/article.php?aid=445Sample:
Mark Rein from Epic Games, who was in charge of the development team on Unreal Engine 3, as well as being responsible for the creation of _title_s like Unreal Tournament 3 and Gears of War has pointed out the cost problems of developing DX10 games. The price of a higher end DX10 compatible PC graphics card does not compare favourably to the price of a console, in some extreme cases you will pay double the amount for a graphics card than you would for a console. More to the point, a console is ready to be plugged into a TV and played, whereas you have just gotten started on building a gaming PC by purchasing a graphics card, there is still much work to be done and money to be spent.
id Software has declared the same outcome. The PC will become second fiddle to the console; their programmers will focus on developing games primarily for the console and then port them to the PC (maybe). They are so convinced that this is the way to go that they have attached Xbox 360 controllers to every single PC at id, to get their programmers in the console mindset. This move reflects their new philosophy; where once they focused on pushing graphics cards to the utmost limit, now they will focus on gameplay, and ensuring the games will run on any system, not just high end systems.